Episode 001 · 2026-08-26

Impressions, Not Shirts.

Kornit says 400 an hour. It counts impressions, and a shirt can take two.

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The question: Is "four hundred an hour" four hundred shirts?

Kornit's Apollo does up to 400 impressions an hour, which is not 400 shirts. From there: THG Fulfil's robot sorter and the people feeding it, two inspection systems that were never built for garments, the Digital Product Passport date the industry keeps getting wrong, and who now routes the orders.

Show notes and sources

The sorter and its feeders

THG Fulfil sorts 11,151 items an hour through 14 induction stations. Divided out, that is about 800 items an hour per station, one every 4.5 seconds (11,151 ÷ 14 = 796; 3,600 ÷ 796 = 4.5). The division is ours, from the source's two figures.

Impressions, not pieces

Kornit's Apollo is rated up to 400 impressions an hour. The figure counts impressions, so front and back is two. Printweek's hands-on saw a shirt every 9 seconds. Pretreatment and drying sit inline in the same machine.

Inspection built for labels

AVT Helios and BST TubeScan are described by their makers as narrow web and label inspection. Neither product page mentions garments. Rated False.

The Digital Product Passport date

For textiles the Commission's plan gives 2027 under "indicative timeline for adoption", and the regulation adds at least 18 months before application, so 2029 at the earliest. "Mandatory from 2026" is False.

Who routes the order

Taylor bought Gooten, Kornit bought PrintFactory, and Printful and Printify became FYUL. The deals were October 2025 and April 2026.