Pulse — 2026-11-02.

The lead

STAHLS’ Fulfill Engine has added Cutter & Buck and Storm Creek to its on-demand apparel platform, Impressions and Screen Printing reported on October 28, 2026. Cutter & Buck brings 198 styles, Clique-branded items among them. Storm Creek adds apparel the company describes as sustainable. Distributors and decorators can sell both brands through Fulfill Engine webstores or connected commerce platforms with no minimum order quantities and no stock to hold. Orders route automatically to decoration and fulfillment.

For a shop floor, the number to watch is five. Fulfill Engine says orders filled through its decorator network carry a five-business-day turnaround. That is the company’s own figure, repeated in both reports, and Screen Printing runs the item as a press release. If you decorate inside that network, expect work ranging from single employee orders to ongoing corporate, outdoor and golf collections. If you compete with it, your buyers can now get Cutter & Buck without a minimum. The platform also redesigned its catalog with dynamic filters and improved search.

Impressions: Fulfill Engine adds Cutter & Buck, Storm Creek · Screen Printing: No-minimum on-demand decorated apparel

Signals

Fujifilm inkjet joins ePac’s Indigo fleet. ePac Flexible Packaging has signed a global alliance with Fujifilm, both trade titles reported on October 26, starting with a press at a new plant in Phoenix, Arizona. They disagree on the model: Print Monthly says Jet Press FP790, Print Business says FP970. Print Business gives 50m/min on a 790mm web at 1200dpi with water-based inks, against 40m/min for the HP Indigo 200k, and places the press in the gap between Indigo run lengths and flexo minimums. It adds that the deal complements a ten-press, £36.5 million HP agreement from February. Machine count and timeline are undisclosed.

Print Monthly: Fujifilm and ePac partnership · Print Business: Fujifilm wins ePac deal · Print Monthly: Fujifilm and ePac partnership, business section

Heat press as event stand. For a fifth straight year, Atlantis Headwear supplied caps to the ONA Short Film Festival on San Servolo Island, Venice. In 2026 it brought in Gibi Merch: attendees picked a design and had it heat-pressed onto Atlantis Headwear x ONA caps on site. Impressions reads it as a case for live heat-transfer decoration at events; Screen Printing carries the company’s press release. Vice president Federico Pasini said it gives guests “a chance to create something unique during the festival.” Atlantis, a brand of Master Italia S.p.A., also backed the short film “La Voz del Mate”. Blanks are sold through Sportsman Cap & Bag.

Impressions: Atlantis live cap customization at ONA · Screen Printing: Atlantis heat-presses caps live in Venice

Three AI panels, free, Nov. 12. Branded Merch Network runs Automate & Elevate 2026 online on Thursday, Nov. 12, from 1-2:30 p.m. ET. The first panel asks where AI and automation already produce business results, with Dane Clement (STAHLS’), Jake Krolick (ASI), Davis Slagle (BeeGraphix) and Rick Molenaar (FastEditor). The second, moderated by Marshall Atkinson, moves from efficiency gains to customer experience. The third covers AI in everyday operations and includes Amy Servi-Bonner of PRINTING United Alliance. “Now we want to hear what it’s actually doing for businesses,” said co-founder Jay Busselle. Registration is open.

Screen Printing: Automate & Elevate 2026 AI panels

Dallas wraps, Long Beach next. Impressions Expo closed in Dallas with over 125 exhibitors on 25,300 square feet of hall space, across three days on a new mid-week schedule. This is the magazine’s write-up of its own show, and the tone is upbeat. Daniel Pereyra of Mockneck & Co reported over 145 visitors by around noon on day one. Extras included MADE Laboratory’s inaugural Manifest conference series, with Nigel Barker, and new “Conference Camps”. The next show is Long Beach, California, Jan. 21-23, 2027. The Texas edition returns to Fort Worth on Nov. 4-6, 2027.

Impressions: Expo Dallas wrap, Long Beach next

Verdict of the week

The claim that a DTG t-shirt file needs at least 300 DPI on a 4500 × 5400 px canvas rates ◐ Partly true. The numbers are consistent (15 × 18 in at 300 DPI). Printful’s DTG guide says most products need at least 150 DPI, keeping 300 DPI for items like phone cases and stickers.

Source: Printify, PNG file setup for t-shirts · Source: Printify Help, print file requirements · Source: Printful, creating a DTG file · Register · Appearance: Printify, PNG file setup for t-shirts

Corrections

• We rated “A Delta E 2000 value of 1 is the threshold below which a colour difference is imperceptible.” Partly true and revised it to Figure unverified on 2026-10-31. Register