Offsite Ads fee.

Etsy advertises listings on search engines, social platforms and its publishing partners at no upfront cost, then bills a percentage when one of those clicks turns into a sale. Etsy's own help page sets it at 15% for shops that have never made $10,000 in any rolling 365 day period and a discounted 12% for shops that have, capped at $100 per order. The threshold is the part sellers miss. Cross $10,000 once and participation becomes mandatory for the lifetime of the shop, with no opt-out and no budget setting; stay below it and the program is optional at the higher rate. For a POD shop the fee lands on top of the transaction fee, the payment fee and the print provider's cost, so a listing priced on a thin margin can sell at a loss on exactly the orders the advertising brought in.