Glossary → Attributed order
Attributed order.
an order the platform credits to an ad click, which is what makes the fee chargeable
On Etsy an order is attributed when a buyer clicks an Offsite Ad for one of your listings and then buys from your shop within 30 days. The purchase does not have to be the advertised item. Anything from your shop inside that window counts, and a single click can produce several attributed orders, each carrying its own advertising fee. If the buyer's last click before checkout was an Etsy Ad instead, only the Etsy Ads fee applies. Sellers read the window as one fee per click and price for that; the statement arrives with a fee on the repeat order too, and on the custom piece the same buyer ordered a fortnight later.