“A seller who uploads a prompt-only AI image to Printful can truthfully warrant, as Printful's print file content policy requires, that they own the rights to it.”

The U.S. Copyright Office's 2023 policy statement holds that copyright protects only human-authored material, and a work generated purely from a text prompt lacks the human creative contribution needed for protection, so no one — including the seller — holds ownership rights over it. Printful's content policy requires the uploader to confirm they "have the rights to use, sell, and distribute" the print file, but a seller of a prompt-only AI image cannot truthfully warrant ownership of rights that, per the Copyright Office, never come into existence for such unedited AI output. The two sources therefore contradict the claim: Printful assumes uploaded content carries ownable rights, while the Copyright Office source shows prompt-only AI images do not.