← Verdict register
◐ Partly true

“Online apparel return rates cluster around a 25% median, with a 20–30% range.”

25% median with a 20-30% range is stated exactly, but only in Eightx's own 35-brand DTC portfolio table, and it is a DTC-channel figure rather than an all-of-online one. The same page's channel table puts apparel on Amazon FBA at 35-45%, well outside the claimed range, so 'online apparel' as a whole is not bounded by 20-30%. NRF, the better authority here (2,006 consumers plus 358 ecommerce professionals at $500M+ merchants), gives only an all-category online rate of 19.3% for 2025 and no apparel breakout, so it neither confirms nor contradicts the 25% median.

The span it rests on

Apparel (overall) 25% 20-30% Fit / bracketing
Copied character for character from eightx.co and matched against the fetched page before this verdict was written.

Sources

Where the claim appeared

Issue pulse · section queue · checked 2026-09-02